CASE STUDY

Sprint GTM for the Greater Good

Intro

Bring high visibility, time-sensitive vaccine management tool to market in the US​

When Covid-19 vaccines started to become nationally available, there were no vaccine management solutions in the market and no connected way to enable eligible recipients to sign up for vaccines at the closest and most convenient location, nor a way to track who had and had not received their vaccines, or display the data in a meaningful way to inform public health decisions.

A four month, cross-functional sprint launched across engineering and product marketing go-to-market teams to develop and bring to market a tool that empowered community clinics to scale and track COVID-19 vaccine administration nationwide.Still in use today, the tool enabled community clinics to administer hundreds of thousands (and counting) vaccines through community clinics and provided visibility through a Power BI Dashboard of progress towards getting shots in arms. 

The L&T project team facilitated the project management and cross-functional GTM efforts ​to bring a much needed solution to market at a time of unprecedented public need.

Details

CHALLENGE

A nation in an unprecedented pandemic without a standardized vaccine management tool. A technology company with the ability to engineer a solution needed a coordinated go-to-market team to land the delivery of a national vaccine management tool that would enable hundreds of thousands of vaccines to be requested, distributed and tracked to unable the U.S. to make informed public health decisions.

SOLUTION

The L&T team, comprised of a senior marketing strategist and two project managers, initiated a 500-point workstream and leveraged custom tooling to lead 50+ stakeholders and senior leadership in bi-weekly collaboration touchpoints, ensuring that the high visibility, high risk project land in market on schedule, changing the trajectory of vaccine administration and management in the U.S.
50+
Stakeholders
Hundreds
of Thousands (& Counting) of Vaccines Administered
27
Workstreams

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CLIENTS